What is a one-page website?
A one-page website presents all your essential information on a single scrolling page. Instead of clicking through multiple pages (About, Services, Contact), visitors scroll down to see everything in one smooth flow.
For NZ small businesses—tradies, cafes, consultants, salons—a one-pager is often the perfect starting point. You get online quickly, control the narrative flow, and avoid overwhelming visitors with complex navigation.
Think of it as your digital business card that actually works. It tells your story, showcases your services, builds trust, and makes it dead simple to get in touch.
Benefits for SMEs
Speed and mobile UX
One-page sites load blazingly fast because there's only one HTML file to serve. No waiting for page transitions. No broken navigation on mobile. Just instant, smooth scrolling.
With 70% of NZ website traffic coming from mobile devices, this matters. Visitors on 4G don't wait around—they bounce to competitors. A well-built one-pager loads in under 1 second.
Focused messaging and higher conversions
You control exactly what visitors see and in what order. Start with a compelling headline, explain what you do, show proof (testimonials, photos), then hit them with a clear call-to-action.
No distractions. No wandering through pages. Just a clear path from "who are you?" to "how do I book?" This focused flow typically converts 15-30% better than multi-page sites with confusing navigation.
Lower cost and simple maintenance
Building one great page costs less than building five mediocre pages. Updates are simpler—everything's in one place. No broken links between pages. No navigation to fix when you add a service.
For NZ small businesses watching budgets, a professional one-pager typically costs $500-$1,500 versus $3,000-$8,000 for a multi-page site. It's the smart way to start.
SEO with one-page sites (what works)
The myth: "One-page sites can't rank on Google." The reality: They can rank brilliantly—if built properly.
Target one primary keyword
With a multi-page site, each page targets different keywords. With a one-pager, focus on your most important search term: "electrician new plymouth", "cafe taranaki", "bookkeeper wellington".
Use it in your page title, main heading, first paragraph, and naturally throughout. Google understands exactly what you do and where you serve.
Structure with clear headings
Use H2 headings for each section: "What We Do", "Service Areas", "Why Choose Us", "Get in Touch". Google reads these headings to understand your page structure and content relevance.
Each heading should naturally include keywords or related terms. "Emergency Electrical Services Taranaki" is better than just "Our Services".
Google Business Profile is your best friend
For local businesses, Google Business Profile matters more than your website for local search. Your one-pager plus an optimised GBP with photos and reviews will dominate local results.
Many NZ businesses ranking #1 for "near me" searches have simple one-page sites. It's not about page count—it's about clarity, speed, and local signals.
What you won't rank for
You can't rank for 20 different services with one page. If you're a plumber who also does gas fitting, heat pumps, and drainage—you need separate pages for each. But if you do one thing well in one area, a one-pager is perfect.
When to choose one-page vs multi-page
Choose one-page if:
- ✓ You offer 1-3 related services
- ✓ You serve one local area
- ✓ You need to launch this week
- ✓ Budget is under $2,000
- ✓ Your goal is phone calls or quote requests
- ✓ You rarely update content
- ✓ Mobile speed is critical (tradies, urgent services)
Choose multi-page if:
- ✓ You have 5+ distinct services
- ✓ You serve multiple cities/regions
- ✓ You need a blog or resources section
- ✓ You want to rank for 10+ different keywords
- ✓ You have complex pricing or packages
- ✓ You update content weekly
- ✓ You need team bios, portfolios, case studies
Smart approach: Start with a one-pager to get online fast. Test messaging, gather customer feedback, and generate revenue. Then expand to multi-page when growth justifies it.
How Knowd builds one-pagers that scale
Our Fast One-Pager service gets NZ businesses online in 3-7 days. Here's what makes it work:
Industry-optimised templates
We've built proven layouts for trades, hospitality, health, professional services. You're not starting from a blank canvas—you're starting from what already converts for your industry.
JAMstack architecture (Astro)
Pre-rendered static pages served from a global CDN. That's why our sites load in under 1 second on mobile. WordPress sites? 3-8 seconds. Speed is your competitive advantage.
Mobile-first, always
Click-to-call buttons, simple forms with minimal typing, large touch targets. Designed for thumbs on phones, not mice on desktops.
Built to expand
When you're ready to add pages—service pages, blog posts, location pages—we can expand your one-pager without rebuilding from scratch. The foundation scales.
You own it forever
Pay once, $699 + GST. No monthly hosting fees, no subscription trap. Free hosting included via Netlify. Make as many updates as you want.
Typical one-pager includes:
- ✓ Hero with clear value proposition
- ✓ Service overview
- ✓ Service area map
- ✓ Social proof (reviews, logos)
- ✓ Photo gallery (before/after, team)
- ✓ Contact form + click-to-call
- ✓ SEO optimisation
- ✓ Google Analytics setup
Frequently asked questions
Do one-page sites rank on Google?
Yes, if optimised properly. They work best for local businesses targeting one primary keyword (e.g., "plumber hamilton"). Combined with Google Business Profile, they dominate local search. They won't rank for 20 different keywords, but that's not the goal.
Can I add more pages later?
Absolutely. Start with a one-pager to get online fast and test your messaging. When ready, we can add service pages, blog, location pages, case studies—whatever growth requires. The foundation is built to scale.
What copy do you need from me?
We need: your business name, what you do (2-3 sentences), services offered, service areas, contact details, and 5-10 photos. We handle the copywriting structure—you just fill in the specifics about your business.
Typical cost and timeline?
Our Fast One-Pager is $699 + GST, delivered in 3-7 days from content submission. Includes hosting, SSL, analytics, SEO basics. No monthly fees. Industry competitors charge $1,500-$3,000 for similar builds.
Launch your one-pager fast
Stop overthinking it. A professional one-page site gets you online this week, generating leads while competitors are still debating page layouts. You can always expand later—but you can't get time back.